Looking for the BSR Conference 2018?
Please visit bsr18.org

BSR Conference 2016

Be Bold

November 1-3 • New York


Breakout Session

Beyond ‘Going Viral’: Breakthrough Communications

November 1, 2016, 11:00 am-12:00 pm

Going viral might be every CMO's dream, but it’s not a very realistic one. How can you identify your authentic story, connect to the values of your audience, and break through the noise to connect with the right audience, at the right time, in the right place? What new tools and techniques are being used to engage consumers and businesses in a way that brings sustainability to the forefront of the brand?

Scheduled Speakers for this Session

Anastasia Khoo
Anastasia Khoo
Chief Marketing Officer

Human Rights Campaign

David Gelles
David Gelles

The New York Times

Leslie Kruempel
Leslie Kruempel
Interactive Marketing Manager

Organic Valley

Serena Torrey Roosevelt
Serena Torrey Roosevelt


Melanie Janin
Melanie Janin
Managing Director, Communications



Featured Sponsor

Thomson Reuters

Thank You to All Our Sponsors

Convening Media

The Wall Street Journal


ABInBev logo

Target logo


Microsoft logo

Intel logo


Qualcomm logo

Thomson Reuters logo


The Walt Disney logo

General Mills logo

Carbon Offset

BEF logo


Shell logo


Charities Aid Foundation logo EQT logo Merck logo Newmont logo Shell logo

Marketing and Media

3BL logo Globescan logo GreenBiz Group logo Weber Shandwick logo