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BSR Conference 2016

Be Bold

November 1-3 • New York

#BSR16

Breakout Session

Beyond ‘Going Viral’: Breakthrough Communications

Wednesday November 2, 11:00 am-12:00 pm

Going viral might be every CMO's dream, but it’s not a very realistic one. How can you identify your authentic story, connect to the values of your audience, and break through the noise to connect with the right audience, at the right time, in the right place? What new tools and techniques are being used to engage consumers and businesses in a way that brings sustainability to the forefront of the brand?

Scheduled Speakers for this Session

Anastasia Khoo
Anastasia Khoo
Chief Marketing Officer

Human Rights Campaign

David Gelles
David Gelles
Reporter

The New York Times

Leslie Kruempel
Leslie Kruempel
Interactive Marketing Manager

Organic Valley

Serena Torrey Roosevelt
Serena Torrey Roosevelt
Partner

NationSwell

Melanie Janin
Melanie Janin
Managing Director, Communications

BSR

Moderator


Please note, schedule is subject to change.

Featured Sponsor

Bonneville Environmental Foundation


Thank You to All Our Sponsors

Convening Media

The Wall Street Journal

Platinum


ABInBev logo

Target logo

Gold

Microsoft logo


Intel logo

Silver

Qualcomm logo


Thomson Reuters logo

Bronze

The Walt Disney logo


General Mills logo

Carbon Offset

BEF logo

Supporting

Shell logo

Partner

Charities Aid Foundation logo EQT logo Merck logo Newmont logo Shell logo

Marketing and Media

3BL logoGlobescan logoGreenBiz Group logoWeber Shandwick logo