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BSR Conference 2016

Be Bold

November 1-3 • New York

#BSR16

Breakout Session

Engaging Consumers through Purpose

Thursday November 3, 11:00 am-12:00 pm

Traditionally, brands have appealed to consumers based on factors such as functional, price, or social benefits. Today, savvy marketers get that connecting with consumers’ core values creates long-term loyalty and gives brands the opportunity to engage citizens in positive change. Brands focused on sustainability have an opportunity to reach consumers based on values like self-esteem, equality, diversity, social progress, and environmental stewardship. Leading brands have been able to translate those connections into real action: inspiring consumers to embrace more responsible or sustainable practices. Join us to explore the interaction between purpose and sustainability, the business case for more purpose-driven strategies, and leading practices around integrating purpose into brand strategy and marketing.

Scheduled Speakers for this Session

Anna Gedda
Anna Gedda
Head of Sustainability

H&M

Sean McKnight
Sean McKnight
Partner

Fortitude Partners

Sean Milliken
Sean Milliken
Head of Global Social Innovation

PayPal

Elisa Niemtzow
Elisa Niemtzow
Director, Consumer Sectors

BSR

Moderator


Please note, schedule is subject to change.

Featured Sponsor

3BL


Thank You to All Our Sponsors

Convening Media

The Wall Street Journal

Platinum


ABInBev logo

Target logo

Gold

Microsoft logo


Intel logo

Silver

Qualcomm logo


Thomson Reuters logo

Bronze

The Walt Disney logo


General Mills logo

Carbon Offset

BEF logo

Supporting

Shell logo

Partner

Charities Aid Foundation logo EQT logo Merck logo Newmont logo Shell logo

Marketing and Media

3BL logoGlobescan logoGreenBiz Group logoWeber Shandwick logo