BSR Conference 2016

Be Bold

November 1-3 • New York


Breakout Session

Engaging Consumers through Purpose

November 2, 2016, 11:00 am-12:00 pm

Traditionally, brands have appealed to consumers based on factors such as functional, price, or social benefits. Today, savvy marketers get that connecting with consumers’ core values creates long-term loyalty and gives brands the opportunity to engage citizens in positive change. Brands focused on sustainability have an opportunity to reach consumers based on values like self-esteem, equality, diversity, social progress, and environmental stewardship. Leading brands have been able to translate those connections into real action: inspiring consumers to embrace more responsible or sustainable practices. Join us to explore the interaction between purpose and sustainability, the business case for more purpose-driven strategies, and leading practices around integrating purpose into brand strategy and marketing.

Scheduled Speakers for this Session

Anna Gedda
Anna Gedda
Head of Sustainability


Sean McKnight
Sean McKnight

Fortitude Partners

Sean Milliken
Sean Milliken
Head of Global Social Innovation


Elisa Niemtzow
Elisa Niemtzow
Director, Consumer Sectors



Featured Sponsor

Thomson Reuters

Thank You to All Our Sponsors

Convening Media

The Wall Street Journal


ABInBev logo

Target logo


Microsoft logo

Intel logo


Qualcomm logo

Thomson Reuters logo


The Walt Disney logo

General Mills logo

Carbon Offset

BEF logo


Shell logo


Charities Aid Foundation logo EQT logo Merck logo Newmont logo Shell logo

Marketing and Media

3BL logo Globescan logo GreenBiz Group logo Weber Shandwick logo