We have witnessed enormous transformations in transparency over the past few years, with the exponential growth of the internet, an increasingly fragmented media, diffuse and contentious public debate, and a new era of whistleblowing driven by massive data leaks. These trends affect how companies engage with all kinds of stakeholders. It’s no longer possible to distribute information one piece at a time, nor is it possible to control what kind of content is shared. This has fundamentally shifted the terms of engagement and opened up new spaces of power and influence. Companies need to think more broadly about who their stakeholders are, understand that distinctions between local and global are increasingly blurred, and reconsider what this era means for their own brands, reputations, and practices.