Companies like to showcase their brand by leading and participating in events, but what do these gatherings say about your business? Participants examine social and environmental issues related to every aspect of events—from the diversity of the speakers, to the healthiness of the food, to whether the location requires heavy-emitting transportation. Considering these factors, your event could be an overlooked marketing opportunity or a public image nightmare. This interactive session will use case studies from BSR and other industry leaders to help you evaluate opportunities, develop a sustainable event policy that’s right for your company, and understand which key performance indicators are the best measurements for sustainability reporting. You will walk away with a sustainable event policy template and a draft of minimum guidelines for your company.