BSR Conference 2016

Be Bold

November 1-3 • New York


Breakout Session

Sustainable Events: Putting Your Best Brand Forward

November 1, 2016, 4:15 pm-5:30 pm

Companies like to showcase their brand by leading and participating in events, but what do these gatherings say about your business? Participants examine social and environmental issues related to every aspect of events—from the diversity of the speakers, to the healthiness of the food, to whether the location requires heavy-emitting transportation. Considering these factors, your event could be an overlooked marketing opportunity or a public image nightmare. This interactive session will use case studies from BSR and other industry leaders to help you evaluate opportunities, develop a sustainable event policy that’s right for your company, and understand which key performance indicators are the best measurements for sustainability reporting. You will walk away with a sustainable event policy template and a draft of minimum guidelines for your company.

Scheduled Speakers for this Session

Carole Garner
Carole Garner
Director, Conference Management


Nancy J Zavada
Nancy J Zavada


Featured Sponsor

GreenBiz Group

Thank You to All Our Sponsors

Convening Media

The Wall Street Journal


ABInBev logo

Target logo


Microsoft logo

Intel logo


Qualcomm logo

Thomson Reuters logo


The Walt Disney logo

General Mills logo

Carbon Offset

BEF logo


Shell logo


Charities Aid Foundation logo EQT logo Merck logo Newmont logo Shell logo

Marketing and Media

3BL logo Globescan logo GreenBiz Group logo Weber Shandwick logo