As Chief Marketing Officer for the Human Rights Campaign (HRC), Anastasia Khoo and her team have led historic marketing efforts associated with three U.S. Supreme Court cases, federal legislation, four election cycles, and many other media moments. Khoo was the architect behind many of HRC's high-profile campaigns, including "The People's Brief," the largest public brief ever submitted to the Supreme Court, with more than 200,000 signatures in support of marriage equality. In 2013, she led the "red equal sign" campaign that engaged approximately 10 million people in support of the marriage equality cases going to the U.S. Supreme Court. Facebook declared the campaign one of the most successful viral efforts in the site's history.


Beyond ‘Going Viral’: Breakthrough Communications