Traditionally, brands have appealed to consumers based on factors such as functional, price, or social benefits. Today, savvy marketers get that connecting with consumers’ core values creates long-term loyalty and gives brands the opportunity to engage citizens in positive change. Brands focused on sustainability have an opportunity to reach consumers based on values like self-esteem, equality, diversity, social progress, and environmental stewardship. Leading brands have been able to translate those connections into real action: inspiring consumers to embrace more responsible or sustainable practices. Join us to explore the interaction between purpose and sustainability, the business case for more purpose-driven strategies, and leading practices around integrating purpose into brand strategy and marketing.