Emily Baseman leads social media strategy across social impact, consumer, and healthcare with Weber Shandwick. She currently focuses on leading content creation to support Bank of America’s corporate communications programs including women’s empowerment and financial inclusion, philanthropic giving, and diversity. She also has experience in leading strategy and managing teams across digital executive visibility, influencer relationship management, and community management. Baseman’s clients have included UNICEF, McCormick, Campbell’s Soup Company, USPS, Holiday Inn, Johnson & Johnson, Centers for Disease Control, Prudential, and W. K. Kellogg Foundation.
Sessions
Getting the sustainability message out means building your presence on social media platforms. But what first steps should you take when you’re just starting out building a profile for yourself or your business or organization? And once you’ve established your presence, how do you take it to the next level? This interactive training, led by BSR’s social media manager and other experts, will provide tips, hidden secrets, and hands-on exercises to share how to use social media platforms to build your personal or organizational brand, connect with the sustainability community, and advance the sustainable business agenda. This session will primarily focus on Twitter and LinkedIn. Bring a smartphone or laptop to participate in a few interactive exercises, and follow the conversation at #BSR16social.
