As Executive Director of the Natural Capital Coalition, Mark Gough was instrumental in the 2016 launch of the Natural Capital Protocol, a decision-making framework that helps business leaders measure, value, and integrate natural capital into their existing company processes. Gough is a strong believer in integrating sustainability into decision-making so that it becomes an opportunity for everyone. Gough previously worked for The Crown Estate, helping develop its integrated vision and approach to value measurement. Prior to this, he was the Global Environmental Manager for Reed Elsevier. Gough is a Director of the Aldersgate Group, which brings together business, politics, and civil society to drive action for a sustainable economy. He also has served on a number of national and international committees, including the Steering Committee of the United Nations CEO Water Mandate and the board of the Alliance for Water Stewardship.