Serena Torrey Roosevelt is a Partner at NationSwell, a digital media company that identifies and profiles social innovators who are developing impactful ways to solve America’s most critical issues. From 2003 to 2013, Roosevelt ran communications, strategy, and business development for New York magazine’s award-winning digital business. Prior to that, she worked in senior communications posts for multiple Democratic political campaigns and office-holders, including the Bill Clinton White House, Hillary Clinton for Senate, Schumer for Senate, Bill Bradley for President, and the New York State Democratic Committee. Roosevelt serves on the board of directors of EWG, a nonprofit organization dedicated to environmental health.


Beyond ‘Going Viral’: Breakthrough Communications